This was then, this is now: How Kettler is reinventing its brand for the home fitness revolution

Kettler, a company particularly famous in Germany for its home fitness equipment since 1975, filed for bankruptcy three times between 2015 and 2019. Finally, the brand was rescued by the Swiss investors, and the pandemic brought record sales. How do you transform a home fitness star from the old times in a rapidly changing market?

Speakers :

Matthew Januszek Host, Escape Your Limits Podcast
Matthew Januszek Host, Escape Your Limits Podcast
Matthew Januszek Host, Escape Your Limits Podcast