FitTech Company News

FitTech Summit V: Ignoring Technology means Extinction

The digital conference FitTech Summit V: Tech or Die! on November 8 and 9 will bring together visionaries in a live stream. Under the motto "Embrace Technology or Die Out" they will be talking about topics such as blockchain for fitness, FemFitTech and the entry of tech giants into the healthcare market. Free tickets are available at  

Munich, October 22, 2021: The technologization of the health and fitness world continues to pick up speed. Trends and megatrends are pushing this industry into a new era: Large tech companies are increasingly discovering the growing market of tech supporting human biology. Female empowerment is hitting the tech scene as well, with analysts predicting the FemTech gross market value at one trillion euros by 2026. With blockchain and 5G, fresh technologies are hitting the market, revolutionizing the way individuals handle data. Finally, the pandemic has boosted the home FitTech market, with some vendors selling in weeks what they planned to sell in years. Therefore, this claim stands truer than ever: If you are a fitness and health provider ignoring technologies, you have no future!

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FitTech Summit V: Tech or Die! - from blockchain to immortality

Europe's leading congress for health and fitness technologies will take up these trending topics on November 8 and 9 under the motto "Tech or Die!" - and in its fifth edition will gather more than 20 international visionaries talking about questions such as:
  • Big Tech: Are tech giants making us healthier?
  • Blockchain: The core ingredient for a fitness metaverse and digital health cockpit?
  • Fitness Mirror: The iPhone of the home fitness industry?
  • FitTech for women: The one-trillion-euro niche market?
  • Virtual Reality: Is VR finding its breakthrough in health and fitness?
  • Fitness as Religion: Are fitness communities the new church communities?
  • Fit Fiction: Will dying in the distant future become an option thanks to tech?

You can find the entire program at

Among confirmed speakers are:

  • Scott Dunlap (CEO Runtastic)
  • Daniel Sobhani (CEO Freeletics)
  • Karina Vazirova (Co-Founder FemTech Lab)
  • Valerie Bures-Bönström (CEO and founder VAHA)
  • Melanie Lauer (CEO Kettler)
  • Markos Kern (CEO and founder
  • Valerie Bures-Bönström (CEO und founder VAHA)
  • Professor Jens Strüker (Director Fraunhofer Blockchain Lab)
  • José Luis Cordeiro (Director The Millennium Project)

You can find all confirmed speakers at 

FitTech Company CEO Natalia Karbasova: "New wave of start-ups changes the market"

"We are witnessing a new wave of technology-driven start-ups and tech giants entering the fitness, health and wellness space at a rapid pace. These will greatly change the industry today, tomorrow at the latest," says Natalia Karbasova, CEO of FitTech Summit organizer FitTech Company.

Who should attend?

The business conference is specifically addressing international decision-makers of fitness- and health-oriented industries, start-ups and investors. The previous digital edition of the FitTech Summit was attended by more than 1200 leaders from 70 countries, with Germany, United States and United Kingdom leading the way.

How can media professionals register for the summit?

On our registration page media professionals can choose to enter the promotion code "Media".  We appreciate sharing of the codes in media circles.

Partners of the Summit: Members of the FitTech Club

The Summit is primarily supported by the members of the recently founded business club FitTech Club:

Other cooperation partners

About the FitTech Summit

FitTech Summit is Europe’s leading conference platform devoted to fitness technology and the future of wellbeing and healthy lifestyle.

It was founded by Natalia Karbasova 2018 and has since then welcomed the world’s leading fitness, health and tech visionaries on its stage, such as Will Ahmed (founder Whoop), Anthony Katz (Founder Hyperice), Tom Cortese (co-founder Peloton), Mike Lee (founder MyFitnessPal), Joe de Sena (founder Spartan Race) and Hap Klopp (founder The North Face).

Over 1000 attendees were part of the in-person events 2018 and 2019. The first digital event in 2021 welcomed 1,200 participants (startups, corporates, investors). Over two thirds of the attendees are high-level decision-makers. "At the FitTech Summit you can meet market newcomers who will become your serious competition tomorrow," says Oliver Schulokat, CEO Cyberobics of RSG Global.

"Europe's leading conference dedicated to the future of Fitness Technology". Focus Magazine, 6.02.2021

About the FitTech Company

FitTech Company is a multichannel content and networking platform for future-driven health- and fitness-oriented industries. Our goal is to strengthen networks & drive business partnerships forward to make humankind healthy, again.

Press contact

Max Gaub 
Chief Content Officer 
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