FitTech Summit V in MEEDIA: "The new normal of training"

How is the Fittech market developing? German media and brand magazine MEEDIA attended the FitTech Summit V to take a closer look at the industry and its players.

Missed the FitTech Summit V: Tech or Die!? Author Frank Puscher has published his summary of the conference for the German media and brand magazine MEEDIA. Frank has written two articles on the subject. One about the development of Runtastic and its CEO Scott Dunlap. And the other about the development of the entire industry around the leader Peloton.

Article I: "The new normal of training" featuring the status quo of the fittech market

Click on the screenshot (or this link) to read the whole article (in German)

Driven by the Corona boom, investments in FitTech rise to record levels. Industry leader Peloton faces criticism and changes its marketing focus. New providers are moving in. Target customer: couch potatoes.(Source: meedia)

The who's who of his article: Melanie Lauer (Kettler by Trisport AG), Valerie Bures (VAHA), Markos Aristides Kern (LYMB.iO), Christian Øvregaard (Mentra by SATS), Keith Rumjahn (OliveX), Ben Pember (District Technologies ), Karina Vazirova (FemTech Lab), Trent Ward (FORME), Anke Drewicke (Peloton Interactive).

Article II: "Global, digital sports club" about the rise of Runtastic

Click on the screenshot (or this link) to read the whole article (in german)

The fitness app Runtastic, which belongs to Adidas, is to become a global, digital sports club in the medium term. Runtastic CEO Scott Dunlap sees more growth opportunities for the Fittech division in software than in hardware. (Source:Meedia)

The who's who of his article: Scott Dunlap (Runtastic)